Despite the large amounts of time I spend surrounded by bits, bytes and other tech related objects, I am first and foremost a business person.
And while clients, vendors and revenues are important to running a business, PROFIT is king. After all, it hardly matters what you make. What really matters is what you keep.
To that end, I firmly believe that if technology is not making you money, then something needs to change.It is time that real estate professionals stop shortchanging themselves by viewing technology as nothing more than a support staff for their business. Yes, computers are good at automating menial tasks, but they are even more effective at marketing, selling and generating profits for your real estate business.